Communicating for Engagement
This nine-hour online, trainer-facilitated course walks participant through the key steps to develop a communications plan to support their engagement initiatives. The course also provides participants with an understanding of how a communications plan supports engagement promotion, recruiting and reporting. Participants learn about communications theory and explore tools and processes for effective communications for community engagement. They understand that behind every effective engagement plan is a compelling communications plan that translates knowledge and information into informed participation.
This course builds the knowledge and skill foundation for developing communications plans to support effective engagement. It will be of most benefit to developing or advanced engagement and communications professionals.
- Understanding the difference between different communications practices
- Communications best practices
- Developing a communications plan to support an engagement plan
- Evaluating the effectiveness of your communications plan
- Best practices for reporting back
Our Participants Say…
My master class – authentic, thoughtful, fun and well-paced – this was a great use of my time. My communications and engagement tool kit runneth over!
Excellent, informative sessions that really hone in methods and strategies for improving engagement, managing risks and improving your ability to communicate with your audience overall.
This course has given me the foundation to build more meaningful and valuable communication products to support future engagement projects.
This course sets a solid foundation for building out a communications plan that will lead to successful engagement – a must for any organization committed to meaningful and authentic engagement with their communities.
Jessica created a supportive environment for the group to look at how we communicate. I appreciated the open conversation. Words have always held value for me and being able to take a critical (but kind!) look at where I might be able to improve was so helpful.
This workshop was fantastic. I considered myself to be an effective communicator, knowledgeable about how to meaningfully engage. This workshop helped me realize I have much more to learn. I now have new ideas about how to more fully integrate patients’ and families’ lives experiences into our planning and decision-making.