Communicating for Engagement
This nine-hour online, trainer-facilitated course walks participant through the key steps to develop a communications plan to support their engagement initiatives. The course also provides participants with an understanding of how a communications plan supports engagement promotion, recruiting and reporting. Participants learn about communications theory and explore tools and processes for effective communications for community and stakeholder engagement. They understand that behind every effective engagement plan is a compelling communications plan that translates knowledge and information into informed participation.
This course builds the knowledge and skill foundation for developing communications plans to support effective engagement. It will be of most benefit to developing or advanced engagement and communications professionals.
- Understanding the difference between different communications practices
- Communications best practices
- Developing a communications plan to support an engagement plan
- Evaluating the effectiveness of your communications plan
- Best practices for reporting back
3 sessions of 3 hours (9 hours)
- November 8, 9, 10, 2021
9:30 a.m. to 12:30 p.m. PT / 12:30 p.m. to 3:30 p.m. ET
This workshop was fantastic. I considered myself to be an effective communicator, knowledgeable about how to meaningfully engage. This workshop helped me realize I have much more to learn. I now have new ideas about how to more fully integrate patients’ and families’ lives experiences into our planning and decision-making.