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#CPRS2015

June 1, 2015/in Engagement Planning/by Jessica Delaney

I am very pleased to say that I have had a chance to attend the Canadian Public Relations Society’s conference on Engagement + Impact in Montreal this year. It has been a great conference to attend and present at.

This morning, if you did attend my presentation, you have learned the Delaney’s ten-step process for developing engagement plans that truly engage. These are the things we have learned over 20 years of engagement, and you can apply them to your organization, too:

  1. Engage early and often
  2. Never use the legal requirements as the ceiling, but rather the floor
  3. Bring people and groups into the design process based on real and perceived impacts
  4. Design beyond the squeaky wheel
  5. Plan your designs to be stakeholder-centric
  6. Engage on values … never on positions
  7. Gain the decision maker buy-in from the get-go
  8. Integrate P2 into broader decision-making process
  9. Assume that hope is not a strategy
  10. Embrace that you need to be (process) control freaks!
  11. Never guess
  12. Engage on process before content

If you haven’t had a chance to attend the presentation, see here for the CPRS Handout and CPRS Conference Presentation.

 

Tags: #CPRS2015, Engagement + Impact, Montreal, public engagement, public relations, The Canadian Public Relations Society
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https://www.rmdelaney.com/wp-content/uploads/FullLogo2.png 0 0 Jessica Delaney https://www.rmdelaney.com/wp-content/uploads/FullLogo2.png Jessica Delaney2015-06-01 11:44:232016-04-04 11:09:39#CPRS2015
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